Automating Lead Distribution & CRM Sync for a Pan-India Real Estate Developer
Key Metrics & Outcomes
Down from 6.2 hours manual turnaround
Directly attributed to faster first-contact SLA
Completely eliminated manual data re-entry
Marketing team now sees exact ROI per property portal
The Business Challenge
Inbound property inquiries from 9 different marketing channels (Google Ads, 99acres, MagicBricks, Meta) were being manually entered into spreadsheets by an admin, resulting in an average 6-hour delay in reaching sales consultants. Over 30% of high-intent leads went cold before the first phone call.
Our Strategy & Technical Execution
Architected a self-hosted n8n automation engine deployed on Hostinger infrastructure. Inquiries are parsed in real time (<15 seconds), verified via WhatsApp OTP, assigned to the nearest territory sales manager based on pin-code, and instantly logged into Zoho CRM with complete UTM attribution.
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