D2C E-CommerceClient: UrbanThreads India
Scaling an Indian D2C Apparel Brand from ₹12L to ₹68L Monthly Revenue
Key Metrics & Outcomes
₹68 Lakhs
Monthly Revenue Achieved
Up from ₹12 Lakhs baseline in 6 months
3.82x
Blended ROAS
Maintained consistently across ₹18L monthly ad spend
₹410
Reduced CAC
51.7% reduction in customer acquisition cost
3.4%
Store Conversion Rate
More than tripled mobile checkout completions
The Business Challenge
The brand was heavily reliant on unoptimized Meta ads, suffering from high customer acquisition costs (CAC of ₹850 on a ₹1,400 AOV) and a clunky, slow mobile store on an off-the-shelf theme that converted at just 1.1%.
Our Strategy & Technical Execution
We rebuilt the mobile shopping experience for sub-second speeds, introduced frictionless one-click UPI checkout, and restructured Meta ad campaigns using dynamic creative testing with regional Hindi & English hooks. Concurrently, we deployed automated WhatsApp cart recovery flows via n8n.
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